While attending SMX West in Santa Clara, Mike McDonald of WebProNews caught up with David Kidder, the Co-Founder and CEO of Clickable, and Dana Todd, the Executive Vice President of SiteLab. Kidder explains that his company provides a Web service that makes online advertising easy. Todd, who also serves on the Board of Advisors for Clickable, discusses how the service is a useful marketing tool. Catch the full interview right here on WebProNews. Don’t forget to stay tuned to WebProNews for continuing coverage of SMX West in Santa Clara.
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Tags: Clickable,
Dana Todd,
David Kidder,
Marketing,
marketing tool,
Mike McDonald,
online advertising,
paid search,
Search,
SEO,
SiteLab,
SMX,
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7 users commented in " SMX West 2008: David Kidder and Dana Todd "
She still has the red hair!
So this tool is only for PPC users right? It would have been nice to see it have a organic component to.
She always stands out with that red hair.
the things I find most difficult is the fact there is so much jargon its hard to understand
Dana Todd rocks! She is insigthful and forward thinking.
Very interesting interview…
Managing multiple large PPC campaigns is tough, and requires lots of hands-on work. I’m going to check out clickable and see if its a good fit, as it certainly sounds like it is. I must be off now, gotta go do another spreadsheet on a $50k/month campaign! Argghhhh….
good video. thanks WebProNews for providing MP3’s too. I have a visual impairment so i usually burn 3-5 of the files to CD
[…] SMX West 2008: David Kidder and Dana ToddWhile attending SMX West in Santa Clara, Mike McDonald of WebProNews caught up with David Kidder, and Dana Todd… More Videos… […]
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