March 2008
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Archive for March, 2008

March 28th, 2008
Is it possible that we could be running out of IP addresses? If it's true, what does that mean for future development of the Internet? The scare is actually reality based upon the version of Internet protocol the Web is currently running on, IPv4. However, there is an answer as WebProNews Reporter Abby Prince explains. You’ll also hear from John Curran the Chairman of the Board at the American Registry for Internet Numbers (ARIN) only on WebProNews. Tags: , , , , , ,

March 28th, 2008
WebProNews spoke with Kevin Ryan of Search Engine Strategies and Search Engine Watch at SES New York 2008. Stay tuned for more from SES New York. Tags: , , ,

March 27th, 2008
Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you should be; and, what will it take to get what you need. She also points out to look toward the future and improve, instead of dwelling on past mistakes. Catch Amanda Watlington's full explanation, only on WebProNews. Tags: , , , , , , , , , ,

March 27th, 2008
Ofer Ronen, the CEO and Co-Founder of Sendori, spoke with Mike McDonald about his company at SES New York. Domain owners give Sendori permission to send its Web traffic to advertisers based upon keywords. This direct navigation process provides a way to eliminate much of the unneeded hassle for advertisers and domain owners. Find out more in the WebProNews video. Tags: , , , , , , , , , , ,

March 25th, 2008
If you're familiar with Search Engine Strategies conferences, then Dana Todd's cherry bomb hair is no surprise to you. Unfortunately for her, it appears that she has a competitor on the scene. Dana Todd of SiteLab and Matt Van Wagner of Find Me Faster spoke with Mike McDonald at SES New York about search advertising for beginners. They explain how to get a campaign started, how to compete with competitors, and common mistakes. Check out all that and more in the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: , , , , , , , ,

March 25th, 2008
Mark Poirier, the President and Co-Founder of acquisio, gives Mike McDonald an overview of his business. acquisio is a software-based company that helps agencies manage paid search for all their clients and on all the major search engines with one login. Poirier discusses challenges with the three major search engines. He does say that MSN's adCenter is very popular in Canada. For more about acquisio, tune in to the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: , , , , , ,

March 25th, 2008
Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: , , , , , ,

March 25th, 2008
Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: , , , , ,

March 24th, 2008
Kevin Lee, the Executive Chairman of Did-It, spoke with Mike McDonald about several intriguing topics at SES New York. In addition to his Did-It responsibilities, Lee serves on the board for SEMPO. He discusses a few of the results from SEMPO's annual survey. One interesting finding is that organic search results are gaining favor over paid search results. Check out all the details from Kevin Lee including his thoughts on Microsoft's bid for Yahoo! only on WebProNews. Keep watching WebProNews for more video coverage of SES New York 2008. Tags: , , , , , , , , , , , , ,

March 24th, 2008
Dixon Jones, the Managing Director of Receptional LTD, and Mike McDonald discussed link building during the SES show in New York. Jones spoke about the reputation, quality, and quantity of links and the various aspects of each. He explains how bad links confuse Google and the other search engines. Catch his advice in the WebProNews video. Keep watching WebProNews for more videos from SES New York 2008. Tags: , , , , , ,

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