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The President of Netconcepts, Stephan Spencer, sat down with Mike McDonald of WebProNews at SMX West in Santa Clara. Spencer explains the PageRank sculpting concept. He does point out that it is an advanced SEO practice, and it is important to understand it before jumping into it. To find out more information, tune into the WebProNews video.
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[...] recently. Since WPN Video now has a video on the subject I thought I would post something in WPW:
Like so many other things in SEO… it’s not so much a that you have to use it to rank well, but that certainly in no way implies it can’t be used to improve your situation.
Michael explains this all quite nicely here:
http://www.wolf-howl.com/google/why-theres-nothing-wrong-with-sculpting-your-pagerank/
I dont want to get into an arguement, but I love to see some proof that this works. Or I guess worth the time to do. Is there a before and after case study somewhere displaying that doing this change ALONE helped a website rank better???
I know if you adhere to simply creating great unique content, solid architecture/navigation and back links you don’t need to do this. How many millions of websites don’t even know or care what the nofollow attribute is and they rank fine?
“PR sculpting” seems like a band-aid to avoid doing things right in the first place.
Sphinn story on this topic:
http://sphinn.com/story/32325