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Mike McDonald of WebProNews spoke with Jim Sterne of Target Marketing at SMX West in Santa Clara. Sterne has written 8 books on Internet marketing and the latest is about Web metrics. He also serves as one of the founders and chairman of the Web Analytics Association. Take a look at his full interview, only on WebProNews. Tags: Jim Sterne, Mike McDonald, SMX, SMX West 2008, Target Marketing, web analytics, Web Analytics Association


