Monte Cahn, the CEO and Founder of Moniker, talked with Mike McDonald at SES New York about direct navigation traffic. Cahn says a study reports that “70% of Internet users ultimately get to their destination by typing in where they want to go, rather than searching for it.” The conversion rate for address bar driven traffic converts twice as much as search traffic, according to Cahn. Check out the full interview with Monte Cahn including rumors of new domain extensions, right here on WebProNews. Keep watching WebProNews for continuing coverage of SES New York 2008.
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