WebProNews Videos

If you're familiar with Search Engine Strategies conferences, then Dana Todd's cherry bomb hair is no surprise to you. Unfortunately for her, it appears that she has a competitor on the scene. Dana Todd of SiteLab and Matt Van Wagner of Find Me Faster spoke with Mike McDonald at SES New York about search advertising for beginners. They explain how to get a campaign started, how to compete with competitors, and common mistakes. Check out all that and more in the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: Advertising Campaign, Dana Todd, Find Me Faster, Matt Van Wagner, Mike McDonald, Search Advertising, SES, SES New York 2008, SiteLab

Mark Poirier, the President and Co-Founder of acquisio, gives Mike McDonald an overview of his business. acquisio is a software-based company that helps agencies manage paid search for all their clients and on all the major search engines with one login. Poirier discusses challenges with the three major search engines. He does say that MSN's adCenter is very popular in Canada. For more about acquisio, tune in to the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: acquisio, Mark Poirier, Microsoft adCenter, Mike McDonald, paid search, SES, SES New York 2008

Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ion interactive, landing page, Mike McDonald, post-click marketing, Scott Brinker, SES, SES New York

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ExactTarget, Jeffrey Rohrs, Mike McDonald, SES, SES New York, viral marketing