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SES New York 2008: Jeffrey Rohrs

Posted on: March 25th, 2008 | Comment

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details.

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