Filed under SES New York 2008
Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details.
Tags: ExactTarget, Jeffrey Rohrs, Mike McDonald, SES, SES New York, viral marketing

