Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you should be; and, what will it take to get what you need. She also points out to look toward the future and improve, instead of dwelling on past mistakes. Catch Amanda Watlington’s full explanation, only on WebProNews.