If you’re familiar with Search Engine Strategies conferences, then Dana Todd‘s cherry bomb hair is no surprise to you. Unfortunately for her, it appears that she has a competitor that has come on the scene. Dana Todd of SiteLab and Matt Van Wagner of Find Me Faster spoke with Mike McDonald at SES New York about search advertising for beginners. They explain how to get a campaign started, how to compete with competitors, and common mistakes. Check out all that and more in the WebProNews video.