Sage Lewis makes several keen observations in his interview with Small Business Marketing Unleashed and reporter Abby Lewis. While still seen as “cutting edge” by some, many companies are already exploiting video podcasting in their communications mix. I say “communications” rather than advertising or marketing mix because of the applications that podcasting supports far beyond the bounds that many believe exist. Indeed, as a business video producer, I have seen companies using video podcasts to reach employees, partners, vendors, and certain select customers in applications where they didn’t want a mass broadcast. The ability to precisely target their podcasts is an invaluable feature that assures security yet provides timely and compelling content. The other, more talked about uses for podcasting are valid as well. Again, my company is seeing growth in all sectors for on-line streaming and podcasted video content.

Still, many companies are holding back. Some simply don’t understand the technology nor have they seen podcasting use in their competitive playing field. We try to explain the technology is essentially transparent and that their competitors may very well be podcasting but certainly not to them! Again, traditional advertising is open kimono — you get to see what your competitor is doing all the time. Podcasting can be far more discrete. Why let your competition know what you’re up to when it’s not necessary.

For our clients who “get it”, and we believe everyone sooner or later will get it, they are using video successfully and discovering more and more ways to take advantage of video and especially video podcasting for building community, engaging with their market, and strengthening their brand for an ROI like no other medium or program. I can totally understand Mr. Lewis’s enthusiasm and excitement.

Dave Burckhard
National Podcasting System
http://www.nationalpod.com

Hi, I´ve installed Your video on my sites. What would You improve on my sites? Please pick up my mistakes espacielly by using Your language!
Thank You very much. Heinz Eckert

Thank you so much, how inspiring. I agree, take action, get it done, then let your community tell you what they want/don’t want in the community site. User generated content is good stuff!

Sandy Rowley
megastarmedia.com