Seriously? BBB and Local Chamber? Expensive and highly overrated. To be honest, I believe the investment in either rarely is fruitful.

I would stick with blogging. Link out as often as you can. Comment and join in the conversation on other blogs. And get involved in evolving social communities both online and offline.

BBB and Local Chamber of Commerce might not be considered the most advantageous way to build links but for the buyers willing to spend in excess of $1,000 on your high-ticket items, the logos help promote a certain “comfort level” when displayed.

On the other hand, if you don’t offer high ticket items and sell more less costly products, BBB and Local Chamber logos might not play such a prominent role in getting the sale.

At one time I did display the BBB logo and it didn’t decrease or increase my profit margin, so I opted not to continue paying the high price tag for the BBB logo. However, that doesn’t mean it isn’t suitable for other web businesses to consider getting it.

As for building links — nothing works better than Article Marketing - IMO. It’s the only marketing strategy that stands tried and true since 1990.

All good things,
Bonnie Gean