Loading ...At Small Business Marketing Unleashed in Texas, Abby Prince and Heather Lloyd-Martin, the President and CEO of SuccessWorks, sat down and had a nice chat about content and keyphrases. Heather explains that a lot of people have the wrong idea about content and keyphrases. She tells how to get started and emphasizes focusing on the direct response aspect. Catch her complete explanation, right here on WebProNews. Stay tuned for more video coverage from Small Business Marketing Unleashed.
Great interview with some really good tips for content and copy writing. One note I took down was that thinking about how people are “learning how to….” is a great angle to take towards some of your content, to try to get them in that learning phase.
Good stuff all around.
Know-how was, is and will be great “tool” for increasing one’s credibility …
very good info.
I bought my first SEO Copywriting book from you! Always great to learn from you, great interview.
Best Lisa Williams
Excellent interview! Good to see discussion about content as being important as well and not only keyword optimization.
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