Loading ...Christine Churchill, the President of KeyRelevance, spoke with Abby Prince at Small Business Marketing Unleashed in Texas. Christine talks about paid search advertising and how to run an ad campaign. Before setting up your ad campaign, she explains what you should do to prepare. Find out all her helpful advice in the full interview on WebProNews. Keep watching for more video coverage from Small Business Marketing Unleashed.
Setting up a clients ad campaign can be challenging. Understanding your target marketing is crucial in launching a successful ad campaign online. I find it helpful to discuss with my clients what their ultimate goal is in running a campaign and am always amazed at the answers. Most small business owners know everything there is to know about what they do but have no clue as to what their ideal client even looks like. That’s why we use a simple questionnaire before implementing any ad campaigns we want to know everything there is to know about the audience that we’re trying to reach for our clients.
Mike, you are a pioneer in web video — and those of us who have followed in your footsteps wonder how you’ve kept your sense of humor — because this stuff is hard. So, as an “homage” to the Web Video Guru of WebProNews, I’d like you to check out http://www.youtube.com/watch?v=3XFbVLaO4jE. Yes, yes, I owe you one. And I promise to sing “Hail to the Victors” or “Sweet Caroline” the next time we meet.