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How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand is not intended to reach everyone, just your target. Watch his complete explanation right here on WebProNews.
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[...] Forging An Emotional Connection With Your Brand George Hague is the vice president of J. Schmid & Associates, a catalog marketing firm. In this video Mike chats with George about creating a brand that connects with customers on an emotional level, and why the marketing world has shifted from 5-year strategies to 3-year strategies. [...]