Filed under ACCM 2008
In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.
Tags: ACCM, ACCM 2008, Advertising, Catalog, Larry Becker, Marketing, Mike McDonald, Online Marketing, Rimm-Kaufman Group, SEO
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May 22nd, 2008 at 9:57 am
That’s Gr8,,,,,,,
I thing its about Human Behaviour , Targeted people for the relevant products and giving what really the users want.
Its true what Mr Larry Becker has said as many follow only same pattern and site should be unique and should distinguish properly.
Gr8 inputs,,,,,,,,
May 23rd, 2008 at 3:27 am
Larry is spot on. You really need to target your audience to increase conversions. Another good point is to make sure your landing page is up to scratch.
May 25th, 2008 at 1:17 am
E-Marketing
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Marketing is esential. Get more and more traffic.
Contact
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Afterwards, we have to keep the communication with the possible clients with an appropiate contact campain.
May 27th, 2008 at 2:01 pm
I’m still fairly new to internet markting Yet my site or
niche market is one of the most competive. What can I do
to stand out and show the benfits of shopping at my store?
I have noticed other sites shopping carts are harder to use
than mine but how can I convey this to the customer? I know
I can save them time and headaches. but how can I advertise this?
Pamela C
May 29th, 2008 at 9:26 am
I believe I just wasted my time hearing the obvious. I believe that when one of the web gurus speak and you play it up it should be useful.
1. Tips on why you should buy from me would be helpful.
2. Tips on how to adapt from the big guys would be helpful.
3. Make sure my mechanics follow a standard not very helpful its a duh.
I am disappointed in you for this lame interview and wasting my time.
In a fast moving environment decisions have to be made as to how to spend time.
Time wasters are not re visited. You are blocked Good Bye