iEntry 10th Anniversary
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“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates on the rise, Steve explains that small-to-medium-sized businesses need to look beyond their “good idea” and focus on developing their website, brand, and PPC campaign. Watch the WebProNews interview for more advice from Steve Trollinger.
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So very true. These days, competition is stiff out there…Whether you’re competing for market share or just trying to get people’s attention. And the rising cost of postage certainly doesn’t help. I believe the Internet is the great equalizer, and every small business should be doing all they can to take advantage of it.
Thanks for the post!
Stacy