Although catalogs and websites are two very different entities, there are some basic design rules that apply to both. Brent Niemuth of J. Schmid & Assoc. Inc. discusses these rules in an interview with Mike McDonald at the 25th Annual ACCM Conference, the largest conference for catalog and Internet merchants. Both the catalog and the website should have a clean, consistent design, and they should both look alike. You want your customers to identify one with the other. Watch the WebProNews interview for more design rules.