Effective Brand Development Using Emotions (2:58)

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How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand is not intended to reach everyone, just your target. Watch his complete explanation right here on WebProNews.

Posted in: ACCM 2008
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