Loading ...“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates on the rise, Steve explains that small-to-medium-sized businesses need to look beyond their “good idea” and focus on developing their website, brand, and PPC campaign. Watch the WebProNews interview for more advice from Steve Trollinger.
So very true. These days, competition is stiff out there…Whether you’re competing for market share or just trying to get people’s attention. And the rising cost of postage certainly doesn’t help. I believe the Internet is the great equalizer, and every small business should be doing all they can to take advantage of it.
Thanks for the post!
Stacy