It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and charts and stuff, or so says Widemile CEO Robert Berquist. He’s certain it’s possible to put the right message in front of the right people without, as Mike puts it, “artsy kinda magic stuff.”

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