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Is Your Website Effective?

Posted on: June 15th, 2008 | 9 Comments

In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.

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9 Comments on “Is Your Website Effective?”

  1. Goldstar says:

    One thing people don’t mention is the time factor in measuring ROI on web sites. What is a good time? 12 months, 18 months?

    A lot of people build web sites and then give up too quickly.

  2. i loved this song wen i first herd iy. now i love it more

  3. Sweet article, justa small Q, what is a good average search amount for a niche site? about 300 per month?

  4. I believe knowing your target audience is most important. i agree to larry becker too

  5. I believe I just wasted my time hearing the obvious. I believe that when one of the web gurus speak and you play it up it should be useful.

    1. Tips on why you should buy from me would be helpful.
    2. Tips on how to adapt from the big guys would be helpful.
    3. Make sure my mechanics follow a standard not very helpful its a duh.

    I am disappointed in you for this lame interview and wasting my time.
    In a fast moving environment decisions have to be made as to how to spend time.
    Time wasters are not re visited. You are blocked Good Bye

  6. Pamela C says:

    I’m still fairly new to internet markting Yet my site or
    niche market is one of the most competive. What can I do
    to stand out and show the benfits of shopping at my store?

    I have noticed other sites shopping carts are harder to use
    than mine but how can I convey this to the customer? I know
    I can save them time and headaches. but how can I advertise this?

    Pamela C

  7. boyhermes says:

    E-Marketing
    ===========
    Marketing is esential. Get more and more traffic.

    Contact
    =======
    Afterwards, we have to keep the communication with the possible clients with an appropiate contact campain.

  8. Larry is spot on. You really need to target your audience to increase conversions. Another good point is to make sure your landing page is up to scratch.

  9. That’s Gr8,,,,,,,

    I thing its about Human Behaviour , Targeted people for the relevant products and giving what really the users want.

    Its true what Mr Larry Becker has said as many follow only same pattern and site should be unique and should distinguish properly.

    Gr8 inputs,,,,,,,,

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