Filed under ACCM 2008
Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it. He has continued to leverage his blog and expand it into an e-commerce business. Watch the WebProNews interview for more from the “Mentos Guy”.
Tags: ACCM, ACCM 2008, Blogs, Marketing, Mentos, Mike McDonald, Science, Steve Spangler
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June 22nd, 2008 at 11:50 am
Steve Spangler certainly has a lot of knowledge and experience in Blogging and is aware of the fact that one simple idea can make a million dollars.
It is a big transition for Steve to go from a Science teacher to a marketing and blogging expert. Marketing is taking on a whole new dimension with people like Steve Spangler.
June 24th, 2008 at 1:29 pm
Steve has created an example for bloggers. The main concept Steve has pointed out not to push products and to peek into what the company really is working on. Its really essential to differ ur blog which Steve does it well here.
Now that’s cool Marketing!
June 24th, 2008 at 6:29 pm
It’s interesting to watch the “rules” change when people like Steve Spangler show us old timers some of the new ways of marketing. I watched this guy during his first panel at shop.org (I think) and it’s refreshing to see someone who really practices what he teaches. I’ve checked out his site and he’s not a one hit wonder. I also think that it’s important to see examples of people who are successful using this kind of blogging and social media marketing strategy. It’s not just theory in the hands of someone who really understands the foundation of good marketing.