The Missing Metric

According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing. Find out more in Mike McDonald’s interview with Christine Churchill at SMX Advanced, only on WebProNews.

Tags: Analytics, Christine Churchill, KeyRelevance, Mike McDonald, Offline Conversions, paid search, SEO, SMX, SMX Advanced 2008

This entry was posted on Thursday, June 26th, 2008 at 8:27 am and is filed under SMX Advanced 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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