Seem impossible? According to John Marshall of Market Motive, search behavior analysis “on the cheap” is very achievable. In an interview with Mike McDonald at SES New York, John explains how using your own website data and analytics will give you an insight to behaviors all across the Web. Yes, it will take time, but it’s free! Find out more from John Marshall only on WebProNews.

My favorite part: when Mike turns sideways to the camera and says: “It doesn’t have to be this way.”