Ninety percent of search traffic comes from page one of the search results, which means a page two appearance is an exercise in general invisibility. But if you could bump your site up one page, says Enquisite Search Metrics President Richard Zwicky, you could increase your traffic by a factor of at least twenty. In this video, Zwicky speaks about “page two optimization.”

It is true and hard fact, that very few people goto page 2. Jumping from page 2 to page 1 is very very vital.
Yup, focusing on optimization to move steadily up in the rankings. Good video. Wish I had made it to Seattle.