As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the merchant must deal with is affiliates and all the complexity that comes with them. Watch as Amanda Watlington discusses these challenges, only on WebProNews.