Is Your Website Effective? (2:46)

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In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.

Posted in: ACCM 2008, Advertising and Marketing, Larry Becker, SEO
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15 Responses to Is Your Website Effective?

  1. That’s Gr8,,,,,,,

    I thing its about Human Behaviour , Targeted people for the relevant products and giving what really the users want.

    Its true what Mr Larry Becker has said as many follow only same pattern and site should be unique and should distinguish properly.

    Gr8 inputs,,,,,,,,

  2. Larry is spot on. You really need to target your audience to increase conversions. Another good point is to make sure your landing page is up to scratch.

  3. boyhermes says:

    E-Marketing
    ===========
    Marketing is esential. Get more and more traffic.

    Contact
    =======
    Afterwards, we have to keep the communication with the possible clients with an appropiate contact campain.

  4. Pamela C says:

    I’m still fairly new to internet markting Yet my site or
    niche market is one of the most competive. What can I do
    to stand out and show the benfits of shopping at my store?

    I have noticed other sites shopping carts are harder to use
    than mine but how can I convey this to the customer? I know
    I can save them time and headaches. but how can I advertise this?

    Pamela C

  5. I believe I just wasted my time hearing the obvious. I believe that when one of the web gurus speak and you play it up it should be useful.

    1. Tips on why you should buy from me would be helpful.
    2. Tips on how to adapt from the big guys would be helpful.
    3. Make sure my mechanics follow a standard not very helpful its a duh.

    I am disappointed in you for this lame interview and wasting my time.
    In a fast moving environment decisions have to be made as to how to spend time.
    Time wasters are not re visited. You are blocked Good Bye

  6. I believe knowing your target audience is most important. i agree to larry becker too

  7. Sweet article, justa small Q, what is a good average search amount for a niche site? about 300 per month?

  8. i loved this song wen i first herd iy. now i love it more

  9. Goldstar says:

    One thing people don’t mention is the time factor in measuring ROI on web sites. What is a good time? 12 months, 18 months?

    A lot of people build web sites and then give up too quickly.

  10. I find your blog in google. And I will be back next time, thanks.

  11. Pearl Sethi says:

    that’s great, internet market is real tough to understand, but yes u made it easy.

  12. My entire life has fully transformed since I rescued my 2 boys. I possibly could not envision my life without having them. They may be my best friends, love me unconditionally and complete me. I’ve observed dogs save lives of despondent masters.

  13. Having read this post, I have learned for myself a lot of the new. Thanks

  14. Jennica says:

    You’ve got to be kidding me—it’s so transaprenlty clear now!

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