Conferences, articles, experts, demos: in sum, information overload. In this video, Mike talks to SEO consultant Michael Gray about what to do when one gets home from a conference. Gray echoes a now-familiar theme: test, test, test. Mike and Mike also talk about WordPress, Flickr, and a little of the darker side of SEO.

Testing gray or darker stuff I get the different hosting company message – but what was that about IP address – should I look for proxies and go down that dark, dark road? Is that not a bit paranoid? Or am I not being dark enough?