Some New Approaches To An Old Business (3:07)

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Like everything print related, the online approach to catalogs and channel merchandizing is likely to usurp those glossy, phonebookish mailbox deliveries. ACCM Conference Director Yasmin Melendez, who coordinates a conference that has been around for 25 years, might not agree with that entirely. Better, the Internet has become another channel by which merchants can reach potential customers. In this video, Melendez talks about Webby additions to the conference.

Posted in: ACCM 2008
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