No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back. But how do you stop this negativity from getting in the way of your clients? It’s called reputation management as Todd Friesen of Range Online Media explains to Mike McDonald at SMX Advanced. Friesen says reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. He also suggests participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc., to help gain positive momentum. Check out the WebProNews interview for more reputation management tips.