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Link building is “a critical component to building a structured Internet.” Those are the words of Seth Besmertnik in an interview with Mike McDonald at the 25th Annual ACCM Conference. Seth is the CEO and Co-Founder of LinkExperts, which is a company that strives to build links based on their relevance. Seth tells how you can build links and what you should look for in the process. Catch all that and more, only on WebProNews.
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To Eric’s point, I found it interesting that LinkExperts is putting a sugar coat on paid links to distinguish themselves from the bashing that the likes of PayPerPost, TextLinkBrokers & others have taken for the past 12-18+ months. It’s almost as if some media pundits are validating LinkExperts b/c their language is more PC, “trusted”, “authoritative”, “A-list” and focused on Global 2000 advertisers. A paid link is a paid link and this model appears no different than other paid linking firms. It’s funny, the Silicon Alley recognition they got reports they’ll do $15M in revenues at a valuation of $100M; 7X revenue??
Always ask yourself if a link can be trusted. Then ask again
from the perspective of a SE. What a marketer says is trustworthy
and what a SE says is trustworthy is crucial, and too often
ignored by rank chasers.
The veracity of the intent of the originating site cannot
be underestimated. A paid link is a paid link, no matter
how much you shine it or disguise it.
the key word he used is - large, so this guy doesn’t help the little guy much.
I still wonder whether link exchanges are as effective. I wish there was a way to quickly get more links and faster.
sig..
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