Getting More From Pay Per Click Marketing

“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply measure immediate conversions, but as Kevin discusses, there’s much more that needs to be measured. Check out what Kevin has to say right here on WebProNews.

Tags: ACCM, ACCM 2008, Didit, Kevin Lee, Metrics, Mike McDonald, Pay Per Click Marketing, PPC, SEO

This entry was posted on Tuesday, July 22nd, 2008 at 9:30 am and is filed under ACCM 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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