Loading ...WebProNews had a visitor this week from Microsoft. Jeremiah Andrick of Live Search Webmaster Center stopped by our studios and caught us up on the latest Microsoft news. One topic of interest was Microsoft’s acquisition of Powerset earlier this month. Jeremiah explains how Microsoft was attracted to Powerset for its interesting semantic approach. Microsoft believes Powerset will help improve Live Search. Get the full scoop in the WebProNews video and keep watching for more from Jeremiah’s visit to WebProNews.
At the risk of pedantry, I wish to point out a typo. The Powerset approach is “semantic”, not “symantec”. The latter is a company.
It is interesting that this comes after Google’s buyout offer of Digg was abandoned. Perhaps that was one of the reasons that Google was interested, looking for a semantic type of search or one that they could play with.
Needless to say, I am very interested in how this buying of Powerset will affect SEO.