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SES: Dealing With Bounce Rates, HIPPOs

Posted on: August 25th, 2008 | 8 Comments

And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bounce rates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”

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8 Comments on “SES: Dealing With Bounce Rates, HIPPOs”

  1. [...] the best explanation I’ve heard for this metric was from Avinash Kaushik in a interview on WebProNews “I came, I saw, puked and left”, while the technical explanation according to Avinash is [...]

  2. [...] HIPPOs create them," said Kaushik, alongside Google Analytics group manager Brett Crosby, in a video interview with WebProNews’s Mike McDonald. They stink (websites, not the men in the video) because the HIPPO’s idea is very [...]

  3. [...] can handle a lot more complex scenarios intelligently. Say if I come to your site. Watch the video you did with me at SES and leave. Most tools would consider that bounce. But if you are using GA and have event [...]

  4. [...] HIPPOs create them," said Kaushik, alongside Google Analytics group manager Brett Crosby, in a video interview with WebProNews’s Mike McDonald. They stink (websites, not the men in the video) because the HIPPO’s idea is very [...]

  5. [...] HIPPOs create them," said Kaushik, alongside Google Analytics group manager Brett Crosby, in a video interview with WebProNews’s Mike McDonald. They stink (websites, not the men in the video) because the HIPPO’s idea is very [...]

  6. [...] team Analytics can handle a lot more complex scenarios intelligently. Say if I come to your site. Watch the video you did with me at SES and leave. Most tools would consider that bounce. But if you are using GA and have event [...]

  7. [...] can handle a lot more complex scenarios intelligently. Say if I come to your site. Watch the video you did with me at SES and leave. Most tools would consider that bounce. But if you are using GA and have event [...]

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