According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.