SES: Improving Conversion Rates (5:29)

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Landing pages can make or break a site, and no one wants that second situation to occur.  In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.

Posted in: Frans Keylard, SES San Jose 2008, Usability, Web Design Tips, Website Tips & Tools
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4 Responses to SES: Improving Conversion Rates

  1. Jeff Stewart says:

    Listen close to this guy. He definitely has a great grasp of the subject!

  2. Leah Wilkinson says:

    Very informative interview. Provides some key information to consider in modifying my website.

  3. John says:

    Evidence based, data based optimization, this is a persuasive tech. Great idea about web construction.

  4. This is great information. I will have to bookmark this page for further review…Thankss

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