iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Archive for August, 2008
SES: Fine-Tune Your Long Tail Marketing Strategy
How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.
SES: Staying Focused On Search
Social marketing and all sorts of other things can be useful, but in this interview with Mike McDonald, Search Engine Land’s Danny Sullivan talks about getting back to the search marketing basics. As for staying focused, constellations and dating metaphors also come up.
SES: Improving Conversion Rates
Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.
SES: Being Careful With Blogs
Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit’s Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.
SES: Fixing 404 Pages With Matt Cutts
As Matt Cutts says, “404 pages typically suck.” Luckily, Google’s got a new 404 widget and Cutts discusses it in this interview with Mike McDonald. The Google engineer also talks about some things of interest like Android and cloud computing.
SES: Thumbnails, Thumbnails, Thumbnails!
Optimizing video content isn’t really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. Listen as Bob explains the important aspects of video SEO, including “thumbnails, thumbnails, thumbnails.”
SES: Tapping Twitter As A Marketing Tool
Learn why Twitter is a “really, really interesting tool” in this clip featuring Mike McDonald and Michael Gray, the president of Atlas Web Service. Some good tie-ins and standard-setters are named, as well.
Video SEO, Activate!
It’s not enough to make a video, upload it to your site and wait for search engines to find it. Video and image search engine Pixsy’s Chase Norlin explains how producers can take a more active role in getting their video content to climb up the search results. RSS can help, and so can a good old-fashioned poke on the search engine shoulder.
SES San Jose: Michael Gray On Inbound Links
Want to hear how webmasters can develop their inbound links – while simultaneously staying on Google’s good side? Michael Gray of Atlas Web Service discusses this subject (among others) in an interview with Mike McDonald at SES San Jose 2008.
SES San Jose: Sean Walsh On The State OF Search
In this video Mike McDonald of WebProNews talks to Sean Walsh, VP Online Marketing for LuxuryLink.com, about the state of search and how the slowing economy is affecting paid search and online marketing.