How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.