Loading ...Larry Lawfer of YourStorys.com tells WebProNews how storytelling marketing is engaged marketing. To begin a storytelling marketing campaign, Lawfer says you must have exciting, interesting content that informs, engages, and creates a community. He also suggests shaping the content to who or what the subject is. Find out more about storytelling marketing from Larry Lawfer in the WPN video from SES San Jose.
I am now taking my story telling techniques to the real estate industry. It is my contention that a house becomes a home when families live their and create stories. These stories help market a property in ways the square footage, number of rooms, and lot can.