Loading ...Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve by (1) having a set of metrics to measure the long tail performance indicators and (2) knowing where the long tail ends. For more on long tail marketing strategies, check out the WPN interview from SES San Jose.
Never been a big fan of the long tail, as discussed in the video it is a case of diminishing returns, I try to stick to keyword phrases with 3 keywords and do not go beyond this, 2 word keyphrases can be difficult to optimise but 3 word phrases is much easier and achieves the traffic