iEntry 10th Anniversary
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Blogging isn’t just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the company’s keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.
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Every company large or small has employees who are passionate about something, be it, 1957 chevy camshafts or drying woodloand mushrooms.
There’s a wealth of knowledge lying untapped in every corporation…
Set up blogs for everyone in the company and let them have an hour a day indulging in their passion. Just make sure you’ve got company links and banners eveywhere!
Create your own buzz and dominate search!
Well…..
Someone finally not only understands but is able to speak clearly about the positive effects of bottom-up communication rather than top-down dribble.
Successful blogging results are proof that passion is better shared and not dictated.
This was a great brief interview and it confirmed my own personal experience.
Thank You
Hi,
I also have a Blog and I think it is one of the best way to get found online (SEO). Even that said, I’ve used Blog on a personal level. Blogging on a Business level is something I’m looking forward to do.
Charles
PreferredGPS.com