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Do you use mobile search? How many of you have an iPhone or an iPhone clone? Some of you might say you don’t want an iPhone, but I bet you would use it if you were given one. Those of you who do have an iPhone or similar device, how has your experience been with it as a Web browser?
Cindy Krum of Blue Moon Works is one of the many who believes that the iPhone has changed search. Think about it, you can use your iPhone whenever you want no matter where you are to connect to the Web.
So, what does all this have to do with businesses? It is up to you to make sure your website is, for lack of better words, mobile search friendly. Does this mean that you have to set up an entirely different website just for mobile? Absolutely not. You simply need to use your existing site to reach the mobile audience.
iPhone users are most likely on the go and don’t have the luxury of having their computer in front of them. Therefore, they don’t have time to wait for a site packed with Flash, JavaScript, or heavy code to load.
In summary, iPhone users need convenience. If it’s not easy for them to get the information they need, chances are they will disregard your site.
With more iPhones selling and more iPhone clones being developed, you had better get your site ready because mobile search is nowhere close to going away.
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dear sir,
verygood
The results that someone will get by performing a web search on a mobile device might not render properly or the content may not be consumable on a mobile device for a variety of reasons. One needs to also think about how mobile content will be discovered and how the experience will be monetized. The Search and Discovery with Search Merchandising and Monetization with Paid Content Promotion Programs offered by MCN today (http://www.mcn-inc.com) can help companies monetize their content, help content providers reach their customers, and provide relevant results for users who are looking for mobile content for their device.
The upcoming SES in Chicago should provide an opportunity to go into this further during the Mobile Battle Search Update Session.
If you run a WP blog this plugin will help:
http://bravenewcode.com/wptouch/
Sasha,
A good start would be testing your website on a mobile phone. If it needs work, try one of the site architecture options that Cindy gives in the video.
Good luck!
That is good info. How do you make your site Iphone ready? Can you tell just by looking if our site is ready?
That was really good info. I think I will look at my style sheets with the iPhone (as soon as I buy one when my contract is up next week).
Dave