Encouraging blog comments can lead to both good and bad things, and in this interview with Abby Johnson, Shoemoney‘s Jeremy Schoemaker touches on traffic increases, sock puppets, trolls, and spammers. He also discusses monetization, and how a focus on providing great content should lead to profitability.

Jeremy hit allot of key points right on the head. The biggest is writing for your readers NOT for search engines. I do this. I am less concerned with what google may want to see and more so with what my readers want to see. Also there is so much more to monetization of your site bedies google adsense. There are may things out there like adbrite, different affiliate networks, paid to blog websites that you can really make a good living if you combine all of them instead of relying just on one of them.
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