iEntry 10th Anniversary
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Eric Enge of Stone Temple Consulting in the above WPN video encourages people to “think big” when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also. Just because you’re small doesn’t mean you can’t accomplish big things.
Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.
In the Real-World Low-Risk, High-Reward Link Building Strategies session at PubCon, Tamar Weinberg recalls Eric saying:
1. Study what has worked before
2. Write a compelling article
3. Write an interesting description
4. Vote for posts in front of you on the upcoming pages
5. Make sure you stand out!
To elaborate on that last point, you want your content to be unique and authoritative. However, it still needs to be relevant. If your content is great but no one associates it with your brand, you probably won’t get a link.
Know in advance to be ready for criticism. Critics will be watching closely and waiting for a mistake. Remember to keep your focus in mind at all times.
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I’m relatively new to social media and find its quite difficult to grasp exaclty whats good or bad. Some real world examples would be good.
Reagrds ben
I love Eric. He was a great speaker at SMX. Great interview.
I am enthused about the social media phenom and the ability to add buttons to your site or blog that enables people to post your site’s info to their blog or social media site. Also, I like using the free services of social media like FaceBook to post a blog and have another free website that offers our services as inexpensive ghost writers and copy editors.
“Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.”
The best advice to be given. In creating web content, and creating a buzz surrounding the message you need to impart, it’s always the angle from which you approach the message. Marketing media group businesses have had this knowledge under their hats for a long time.
Just look at the successful commercials on TV or Web video avenues and it’s easy to see that being creative with your message is what will bring folks into your lair and keep them coming back for more.
It’s easy to SAY, harder to ACCOMPLISH.
EB