iEntry 10th Anniversary
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We previously brought you a video report in which Bruce Clay made a claim that “ranking is dead.” In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that “ranking is dead” but does announce that it is not as important as it once was.
There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.
With all these innovations, the game is changing for SEO’s. Matt says they are now marketers and need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEO’s as well. Matt reports how black hat SEO is “getting more malicious” and shamelessly illegal.
In summary, SEO’s need to be aware of these actions and act accordingly. They need to decide where they stand on legal and ethical issues and how they will adjust their strategies to compatibly adapt to these new trends.
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PR is dead that is what Bruce said, but when SEO is looking for a qualified
link partner they want the PR of the site higher than 3.. so I was thinking
that if PR is dead or less of importance.. what other qualities should an
SEO look for in Link Exchange?
VRy interesting to read it
thanks branching into more general marketing for some time now and he even says this will be come more of the case in the future
interesting about the subdomains, they used to fill all the yahoo serps with spam subdomains, ive seen some of the points he made about personalisation in the google serps, where you can move a site up or down in the search results, theres an arrow to the right of each domain in the results.
This is right here, in the present, not the future.
Nobody from the UK seems to have pointed out that Thomas Cook are a travel agency, not a bank… kind’ve explains a lot though!
I’ve noticed my rankings already go from page 1 to page 6 with all the google dancing going on, so im now having to rethink my marketing strategy
It was really nice to hear about features such as GeoTargeting for the folders.
Well, it certainly calms thing down from the Bruce Clay “SEO is ending! Repent the end of the world is here!” hysteria…
I can’t wait for 12 months time so as to see the egg on that clown’s face