As individuals, Vanessa Fox and Nathan Buggia have earned their respected status in the search industry. Vanessa’s list includes Google, Zillow, Search Engine Land, and most recently Nine By Blue. Nathan is currently the lead program manager for Microsoft’s Live Search Webmaster Center and has worked for a decade involved in nearly every area of web technology.

These great minds have come together on two projects geared toward developers. JaneandRobot.com is a site they created that discusses the fundamentals of search engine optimization from a web developer’s perspective.

The second is the O’Reilly Found Conference. With this event, Vanessa and Nathan hope to change the historical idea that search is a marketing activity since it is now just as critical to technical architecture. The target audience for the conference is designers, IT professionals, and entrepreneurs.

Most of the search conferences such as SMX and SES focus primarily on the marketing angle of search. Marketers go home and pitch all their new ideas to their IT departments who have trouble believing the changes are necessary. Vanessa and Nathan want to help bridge that communication gap and allow the marketing and the IT departments work together.

In the above WPN video, Nathan gives a couple of examples of the type of issues that will be addressed at the conference.

1.    What is the right design pattern for my website?
2.    Information regarding what you need to know to be successful using any platform.

The conference will be held in Burlingame, California, June 9-11. Nathan and Vanessa are currently accepting speaker and topic proposals and ask if you need more information to contact them.

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