Brett Tabke, the CEO of Webmasterworld, is the man behind the PubConference series. He is responsible for how good or how bad the show turns out. This year’s event has done nothing but receive raving reviews and was the #1 search term on Twitter for several days.

PubCon has something for everyone. It doesn’t just feature SEO, marketing, IT, or social media – it’s a combination of all those and more. In the above video, Brett says how they tried to focus on quality sessions at this year’s show.

People pitch topic ideas and the PubCon staff matches speakers up with the topics they are most passionate about. This not only makes it easy for the speaker, but also gives the user a better end product.

Brett had an interesting session this year based off of a Webmasterworld thread that has been going strong for nearly seven years. The thread entitled 26 Steps is a step-by-step guide to building a successful and sustainable website. Brett says the key is to making it sustainable. Anyone can build a “one hit wonder” as he puts it, but it takes skill to make it sustainable.

Brett echoes the words of many others in the industry that we should expect changes in search in 2009. He said search is now in a “mature” state and that Google led the way to this point through universal search.

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