Loading ...Link buying has been a touchy subject for quite some time. Obtaining links the natural way is ideal, but sometimes link buying is necessary in order to get your business recognized. It’s challenging since Google frowns upon the practice.
Google doesn’t approve of a cash exchange type of purchase, but an indirect approach is accepted. Buying indirectly helps you to get a good link but with a low risk. Your link campaign should strive for a variety of links.
Look for directory links, industry-specific links, and links from people you have done business with in the past. In the above WPN video, Aaron Wall of SEO Book says to stay away from obvious (direct) links since they are high risk.
A few examples of how to obtain indirect links are: testimonials, conferences, and charity events. Testimonials help to build credibility. If a very respected company writes a testimonial for you, it will draw positive attention to you and even business.
Conferences are another good resource for gaining links. There are unbelievable networking opportunities at these events. Having a booth at these events with your business cards readily available can also lead to indirect links.
Being involved in charity events reflect very well on your brand image. It’s also nearly impossible to bring into disrepute a link that was obtained by supporting charity.
To learn more about purchasing indirect links, check out this post from Aaron Wall.
Aaron, no disrespect, but you didn’t answer the question at all. You basically said build link bait and the links will follow. I’m completely for that but that was not what Mike McDonald was asking you. If you don’t believe people should buy links, that’s highly respectable, but you simply should have said so.
But if you were going to answer the question, I think you should have covered the pros and cons of strategies such as text link ad networks, pay per post, pay for blog reviews, paying others to post articles on their sites which link back to you, etc. How do these strategies affect a site and most importantly, will they put your site at risk.
I follow Matt Cutts, and yes, completely understand Google’s intent and need in dissuading people from artificially building up link juice by buying links.
However, common sense tells me that google could never penalize a site for buying links. Why, if they did, the competition could easily just pay bad neighborhoods to link back to a competitors site and ruin a totally innocent site.
The worst that could happen is that a paid link loses its value and fails to pass pageRank. You would simply be paying for a worthless link.
I do however personally prefer quality white hat link bait approaches such as those suggested by Eric Ward, and Matt Cutts.
Just wanted to clear that up.
Cheers
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Thanks,
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Many Thanks for teh great tips.Best Regards MK
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Nice Blog.Thanks for Sharing your information.