Eric Enge of Stone Temple Consulting in the above WPN video encourages people to “think big” when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also. Just because you’re small doesn’t mean you can’t accomplish big things.
Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.
In the Real-World Low-Risk, High-Reward Link Building Strategies session at PubCon, Tamar Weinberg recalls Eric saying:
1. Study what has worked before
2. Write a compelling article
3. Write an interesting description
4. Vote for posts in front of you on the upcoming pages
5. Make sure you stand out!
To elaborate on that last point, you want your content to be unique and authoritative. However, it still needs to be relevant. If your content is great but no one associates it with your brand, you probably won’t get a link.
Know in advance to be ready for criticism. Critics will be watching closely and waiting for a mistake. Remember to keep your focus in mind at all times.