PubCon: Understanding How the Big Boys Operate (5:23)

Posted on by Abby Johnson |

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Did you ever wonder how large companies keep up with all the pages on their websites? As he explains in the above video, Bill Hunt of Global Strategies knows all about this since IBM is one of their clients.

First, know whether or not the search engines are indexing all your pages. If they aren’t, then you need to check a few things out. Make sure you have a sitemap that is working correctly, and check your own spider to make sure you’re being seen. Also, look at your combined PPC and organic data to find out what is converting and what is not.

Although having a big site or numerous sites might seem like a pain, there are some perks involved. You can create a set of templates and use them multiple times and optimize them accordingly.

Another hint for managing a large site is to make sure your links are specific. Inbound links that only link to your homepage aren’t really benefiting you. For instance, if someone is using your products or services, have them link to that page instead of the homepage. This method will help both the searcher and the company.

Large sites are a bit overwhelming, but just need to be broken down. Everyone simply needs to work together and focus on the end user’s wants and needs.

Posted in: Bill Hunt, Crawlability, Linking Strategies, PubCon 2008, SEO, Sitemaps, Usability
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